Many have asked me, why would I do LinkedIn. My explanation is simple: this is the professional’s version of Facebook. You can connect with key people that will help you progress your career.
Here are some tips to ensure your profile is sharp:
- Use keywords. People search LinkedIn in the same way they do in Google.
- Give it some personality. Your LinkedIn profile should have personality. Add a photo for face recognition.
- Don’t waste valuable real estate. In your professional headline section, don’t just put your position title, for example, marketing manager. A professional headline needs to be descriptive, persuasive and keyword-rich.
- Your summary. This is where you tell your story. It can be up to 2000 characters long and include keywords. The longer it is, the better for keyword optimisation.
- Get some recommendations. These are great for building credibility and giving potential clients or employers a glimpse of strengths and capabilities. Asking connections for a recommendation is encouraged.
You can connect with Justin by clicking here.
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