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3-step process to create and maintain marketing momentum in your business:
- Get aligned with your personal vision and business mission.
As a professional Instructor, you know how important alignment is to your personal practice on the mat. You set an intention before you practice, align your mindset and your body responds effortlessly to each exercise and posture. Use this skill as you start to create marketing momentum magic! Take time to reassess what your personal vision is and how that relates to your business vision and mission. This is the foundation of all your marketing. For example, your personal vision may be to “help your local community improve their fitness and wellbeing through Yoga”. Your business mission then aligns with this. In this example it could be, “providing beginners and pre-natal Yoga classes and workshops”
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Do you want to know how to implement a nutrition program in your fitness business? Sonja Bella from Nutrition Complete shares some tips below about how.
You can grow your business while providing a more complete experience to members and clients by supplementing your core business with additional products and services. A nutrition program is a natural fit, says Sonja Bella.
As fitness professionals we know that obesity is a growing epidemic globally; over 7.4 million Australian adults are classified as overweight or obese and those figures are expected to increase by 50 per cent within five years* (1. Australian Bureau of Statistics: Overweight and Obesity in Adults Australia 2004-2005, Catalogue 4719.0, 2008. 2. World Health Organisation: The World Health Organisation warns of the rising threat of heart disease and stroke as overweight and obesity rapidly increase, News Release, September 2005.)
Sonja Bella from Nutrition Complete shares the importance of Proteins and why we need them!
Proteins are made up of amino acids and are considered to be the 'building blocks' for the many cellular functions of your body. There are 22 amino acids required by your body to maintain good health; 14 of these are produced by your body (these are classified as non-essential), and the other 8 must be consumed through the foods you eat (these are classified as essential).
All protein sources derived from animal sources (meat, fish, poultry, eggs and dairy) are valuable protein sources because they contain all the essential amino acids required by the body. Whilst some plant-based foods also contain protein (soy products, nuts, seeds, grains, lentils, legumes), they are generally lower in their protein content and are missing at least one of the essential amino acids. If you are a vegetarian, you need to ensure that you eat a good range of plant-based foods to ensure you are getting all of your essential amino acids.
Does the thought of “competition” make you feel anxious, grumpy and out of control?
A part of you denies you even feel like this!
You know your Studio has a solid client base and that your classes are of the highest quality.
And your commitment, vision and passion to Pilates or Yoga is unwavering.
So why does the thought of another Studio opening up nearby or an Instructor leaving your Studio and opening up from home make you “freak out”?
Hi as you begin to read this as a fellow Personal Trainer on Facebook I am guessing you already have a group or a Fan Page to promote your business?? If not you may be missing out on dozens even 100s of leads and potential clients.
If you are like me when I first got on Facebook I was like…ummm…where do I start?
In this competitive fitness industry, learning how to close a personal training client is something that can have a real impact on the growth of your business.
From my experience, most trainers are really good at the rapport building, establishing the client’s goals and then explaining how their service is going to help that specific client. But the real hurdle, the thing that most business owners have some difficulty with is the actual closing of the sale.
I have a sneaky suspicion that it has something to do with the whole asking-people-for-money thing. I know, I know – you love training people and asking people for money (or closing the sale) feel’s so unnatural and outside your skill set that you have a tendency to not push the subject.
Or are you like most Studio owners and Instructors who just want to teach and run a business…so stop talking about getting a vision!
Yes, you can create and develop a Studio without a vision, but:
- Will it attract the types of clients you want to work with?
- Will your marketing reflect the results your clients get from you? and
- Will you stand out from the crowded marketplace or be seen as like everyone else?
A vision for your business is the foundation on which everything else is built: marketing, promotions, class schedules…
The benefits of having a clear vision for your Studio?
- Your marketing becomes effortless and joyful,
- You lose the sense of anxiety and confusion when marketing your business, and
- All your marketing is in alignment and makes the impact you want.
Your vision is the driving force of your business.
Here’s the first steps to creating a strong vision for your Studio:
- Where do you see your business in 3, 5 or 10 years time? Take a walk into the future and throw open all the doors to possibility…
- What do you want to be known for? Do you want your Studio to be the “Number 1″ in pre-natal Yoga in your community?
- Sit quietly and ask yourself, “Why do I get out of bed every morning?” HINT: take the time to dig deep on this one, it’s not that you “just want to teach”!
Once you’ve developed a strong vision statement, ask for honest feedback and give it to a trusted friend or mentor.
Remember that your vision must be strong and in alignment with your values. It needs to feel passionate, alive and “you”!
Your vision is like your GPS, a map to your future.
It needs to be used as the basis for all of your business and marketing planning.
So place your vision statement where you can see it every day.
It’s the life force energy of your business and your guide for the future.
Do you wish to build a 6 figure business? Book yourself solid with clients? Hire your dream team OR even move into your own gym or studio.
If you wish to do any of these things statistically you have 47% more chance of achieving your goal with a business coach here is why:
Have you ever set a goal and not achieved it? How did that make you feel? It sucks right. What if you could drastically increase your chances of achieving your business goals?
The number 1 reason why you will be more successful with an experienced coach is because of
The task of building an epic Facebook page for your personal training business is often placed in the “don’t have time for that right now” basket.
Most of us understand that Facebook is a powerful beast and can do amazing things for our business but working out how is often the sticking point.
So today I want to talk you through 10 easy ways to build an awesome Facebook page, but before I do I think it is important that you take some time and think about who you are designing your page for (prospects, clients or both) and what outcome you are trying to achieve with these people.
Sonja Bella from Nutrition Complete shares the truth about fats…
Why do you need them?
Fat has received a lot of bad publicity in recent years, and because of this fat is often more misunderstood than carbohydrates. The low fat, high carb craze started in the 1980s, and since then most western countries adopting this eating philosophy have been getting fatter and recording increasingly higher oncidences of obesity year after year. This is no coincidence.
Fats add flavour and fullness to food, and since fats have over twice the caloric value of carbohydrates and proteins, they also help fill you up and sustain your appetite. Low fat food manufacturers strip out the fat from foods and then add sugars, sweeteners and fillers in order to make them look and taste good. After removing the fat and adding alternative ingredients, these low fat foods are often higher in calories than they were when they contained fat, but now they are more likely to send your fat-storing insulin hormones into a frenzy.