In this week’s Episode of Getting Raw, Richard talks with Brad Sheppard who is the co-director of Create PT Wealth, Australia’s largest business coaching program for Personal Trainers.

Brad has also successfully operated Peak Physique Personal Training for 17 years, and is Australia’s highest paid personal trainer at $440 / session! In this interview, Brad discloses some of the secrets on what it took him to build 2 highly profitable businesses, how to attract and hire great people in your team and what it takes to make big bucks as a Personal Trainer.

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Getting Raw Episode #19 Christian Marchegiani

Post Date: May 10th, 2012

Posted by : Richard Marc Toutounji

This week on Getting Raw, Richard chats to Christian Marchegiani from Thumpboxing.com

Christian has been teaching boxing for fitness for over ten years and has been involved with many high profile athletes such as the Sydney Swans, West Tigers, Penrith Panthers, and NSW Cricket team.

Christian gives us an insight into his busy life, juggling his Business Thumpboxing.com, his various Media Projects and his other passion Underdogs.tv an organisation that rallies against bullying.

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Getting Raw Episode #18 Tanya Winter- Studio Pilates

Post Date: May 7th, 2012

Posted by : Richard Marc Toutounji

Tanya Winter is a Physiotherapist and has a passion for Pilates, she is also the owner of Australia's Largest Pilates Studio.

This week Richard talks to Tanya about her Business and how she now spends her time educating and mentoring people to be great Pilates Instructors. Go to http://www.studiopilates.com

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Health Clubs Cashing In On Ageing Population- by Creative Fitness Marketing

Post Date: April 23rd, 2012

Posted by : admin

Health Clubs Cashing In On Ageing Population by Ben Revitt @ http://www.cfm.net/

Independent health clubs continue to face a competitive environment with new clubs entering the market and existing health club chains growing. After 22 years, somehow CFM have not only stood the ‘fitness marketing’ test of time, they are also lifting the bar with an 11% increase in promotional membership sales for independent health clubs thus far in 2012.

How in this climate is CFM achieving these results? It’s simply demographics. Australia has an aging population, which is well documented. Health clubs need to recognise the slow shift and use this knowledge to their benefit when marketing to prospective members. For example, in twenty years from today a dramatic change is expected; the ratio of elderly to those of working age will double. Therefore, over time a marketing plan that does not change to accommodate this shift would be detrimental to a business fulfilling its potential.

CFM’s proactive approach to marketing to the correct demographic has been the key to their impressive results. Currently the youngest baby boomers are still in the mid forties, predicting the baby boomers needs and wants and how that relates to fitness marketing is something CFM has strong focus on.

CFM Australia’s Managing Director Liam Robertson explains ‘’Often in the fitness industry we neglect to target that demographic and get hung up on targeting the fit and attractive younger members, who often the baby boomers are intimidated by if they’ve been sedentary for a number of years and are overweight.’’

‘‘The young and fit people are easily persuaded to join, its the baby boomers who need to be stimulated by more marketing mediums to eventually take action. This is the key ingredient to CFM's ongoing success. ‘’

This proactive approach is what sets CFM apart from its competition, why they have continued to thrive for over 22 years and why 2012 is set to be one of their strongest years yet.

To attest to this, club owner Bill Johnson, Body and Soul Healthworks, Maitland states “They have enhanced my business no end. They give us ongoing income that makes running the business quite simple.”

And further, Byron Davies, Life Balance, NT "My favourite thing is its explosive nature and continually looking to do things to grow my business. I will absolutely use them again next year."

For more information on how CFM can aid aquatic, fitness and health club membership sales contact Projects Manager Ben Revitt on 03 8643 7474.

The Do Not Call Registry…Friend or Foe? By Creative Fitness Marketing

Post Date: April 18th, 2012

Posted by : admin

Author: Amy Steigmeyer, Operations Manager, CFM

www.cfm.net

The Do Not Call Registry…Friend or Foe?

Australians have added themselves to the Do Not Call Register by the millions – now reaching a new milestone of seven million numbers and counting, according to the Australian Communications and Media Authority (ACMA).

“There was once a time when telemarketing accounted for 40% of CFM campaign sales – now it accounts for 27%,” says telemarketing manager Krista Adams. The telemarketing department has done very well to achieve that 27%, considering they have had access to five million fewer phone numbers over the last 4 years.

So how has CFM responded to nearly half of Australia on the Do Not Call Registry? By mixing in more creativity than ever before! In a typical CFM promotion today, direct mail and telemarketing combine to bring in only 54% of membership drive sales. This means that the remaining 46% of sales is a direct result of the several new tactics – and old standbys – that CFM utilises as part of their multifaceted campaigns.

The Guerrilla Marketing techniques utilised by CFM consultants allow them to explore several unique avenues to cut through the clutter and generate a buzz in the town. These can be anything from organising a stand at a supermarket, speaking to a group of women at a Weight Watchers meeting, or dressing up in a silly costume and holding a sign on the corner. The goal is to create a buzz in the community and increase foot traffic into the club. This creative approach is what sets CFM apart from its competition and why it has continued to strive for over 22 years, with 2012 set to be one of their strongest years yet.

To attest to this, club owner Glenn Maynard from CountryFit in Mudgee, NSW says, "I could never match CFM’s professionalism, exposure and marketing value. The best thing surely has to be the exposure you get – the talk around town even after CFM leave."

“The Do Not Call Registry is almost a blessing in disguise,” says Krista Adams. “People who are on the Registry were the ones we used to call who would abuse telemarketers or hang up on them. Now, even though we have fewer numbers to call, we find that we are making more quality phone calls. Our target market still does respond to telemarketing, and when combined with CFM’s innovative approach to marketing – that is what has enabled us to become more successful than ever at helping independent health clubs around the world.”