Does the thought of “competition” make you feel anxious, grumpy and out of control?

A part of you denies you even feel like this!

You know your Studio has a solid client base and that your classes are of the highest quality.

And your commitment, vision and passion to Pilates or Yoga is unwavering.

So why does the thought of another Studio opening up nearby or an Instructor leaving your Studio and opening up from home make you “freak out”?

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Hi as you begin to read this as a fellow Personal Trainer on Facebook I am guessing you already have a group or a Fan Page to promote your business?? If not you may be missing out on dozens even 100s of leads and potential clients.

If you are like me when I first got on Facebook I was like…ummm…where do I start?

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In this competitive fitness industry, learning how to close a personal training client is something that can have a real impact on the growth of your business.

From my experience, most trainers are really good at the rapport building, establishing the client’s goals and then explaining how their service is going to help that specific client. But the real hurdle, the thing that most business owners have some difficulty with is the actual closing of the sale.

I have a sneaky suspicion that it has something to do with the whole asking-people-for-money thing. I know, I know – you love training people and asking people for money (or closing the sale) feel’s so unnatural and outside your skill set that you have a tendency to not push the subject.

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Or are you like most Studio owners and Instructors who just want to teach and run a business…so stop talking about getting a vision!

Yes, you can create and develop a Studio without a vision, but:

• Will it attract the types of clients you want to work with?
• Will your marketing reflect the results your clients get from you? and
• Will you stand out from the crowded marketplace or be seen as like everyone else?

Probably not!

A vision for your business is the foundation on which everything else is built: marketing, promotions, class schedules…

The benefits of having a clear vision for your Studio?

• Your marketing becomes effortless and joyful,
• You lose the sense of anxiety and confusion when marketing your business, and
• All your marketing is in alignment and makes the impact you want.

Your vision is the driving force of your business.

Here’s the first steps to creating a strong vision for your Studio:

1. Where do you see your business in 3, 5 or 10 years time? Take a walk into the future and throw open all the doors to possibility…
2. What do you want to be known for? Do you want your Studio to be the “Number 1″ in pre-natal Yoga in your community?
3. Sit quietly and ask yourself, “Why do I get out of bed every morning?” HINT: take the time to dig deep on this one, it’s not that you “just want to teach”!

Once you’ve developed a strong vision statement, ask for honest feedback and give it to a trusted friend or mentor.

Remember that your vision must be strong and in alignment with your values. It needs to feel passionate, alive and “you”!

Your vision is like your GPS, a map to your future.

It needs to be used as the basis for all of your business and marketing planning.

So place your vision statement where you can see it every day.

It’s the life force energy of your business and your guide for the future.

Do you wish to build a 6 figure business? Book yourself solid with clients? Hire your dream team OR even move into your own gym or studio.

If you wish to do any of these things statistically you have 47% more chance of achieving your goal with a business coach here is why:

Have you ever set a goal and not achieved it? How did that make you feel? It sucks right. What if you could drastically increase your chances of achieving your business goals?

The number 1 reason why you will be more successful with an experienced coach is because of

ACCOUNTABILITY

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The task of building an epic Facebook page for your personal training business is often placed in the “don’t have time for that right now” basket.

Most of us understand that Facebook is a powerful beast and can do amazing things for our business but working out how is often the sticking point.

So today I want to talk you through 10 easy ways to build an awesome Facebook page, but before I do I think it is important that you take some time and think about who you are designing your page for (prospects, clients or both) and what outcome you are trying to achieve with these people.

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Sonja Bella from Nutrition Complete shares the truth about fats…

Why do you need them?

Fat has received a lot of bad publicity in recent years, and because of this fat is often more misunderstood than carbohydrates. The low fat, high carb craze started in the 1980s, and since then most western countries adopting this eating philosophy have been getting fatter and recording increasingly higher oncidences of obesity year after year. This is no coincidence.

Fats add flavour and fullness to food, and since fats have over twice the caloric value of carbohydrates and proteins, they also help fill you up and sustain your appetite. Low fat food manufacturers strip out the fat from foods and then add sugars, sweeteners and fillers in order to make them look and taste good. After removing the fat and adding alternative ingredients, these low fat foods are often higher in calories than they were when they contained fat, but now they are more likely to send your fat-storing insulin hormones into a frenzy.

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I was reading a great book last night called Unmarketing by Scott Stratten. In his book he shows you how to unlearn the old ways and consistently attract and engage the right clients. You’ll stop just pushing out your message and praying that it sticks somewhere.

Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, it shows you how to create relationship with your clients, and make yourself the logical choice for their needs.

He talks about how traditional marketing methods are leading to diminishing returns and disaffected customers. Thats another blog!

What I did want to share with you is this, he noted that the author of Do More Great Work determined that these are the probabilities of completing a goal you set for yourself: Read More »

I was procrastinating on what to write today. I also realize there are so many personal trainers out there that do the same thing. Then one of my great friends Jodie called this morning, funnily enough she too owns an extremely successful personal training studio (come to think of it everyone I associate is is the fitness industry?).

Jodie asked what was on the agenda today, I mentioned I had clients back to back all day and had to fit in a blog somewhere in there. She then proceeded to ask what was I writing on, my response no idea!

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Many have asked me, why would I do LinkedIn. My explanation is simple: this is the professional’s version of Facebook. You can connect with key people that will help you progress your career.

Here are some tips to ensure your profile is sharp:

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